Content is hard. We make it easy!
Content is hard.
We make it easy!
This is how:
Process
Our streamlined editorial process reduces friction and maximises content output
Platform
Our proprietary content management platform makes volume production and publishing easy
People
Best-in-class journalists, videographers and creatives, supported by data scientists
Our approach
We are a team of world-class experts who cover the content production cycle end-to-end as a seamless extension to your digital communications team.
Strategy and planning
Our partnership kicks off with content strategy and planning: we look at your goals, channels, resources and team structure.
Our data and analytics team sets a baseline, and informed KPIs and strategies to reach objectives.
Ideation and production
Never run out of fresh, relevant ideas to feed your digital channels.
Draw on a world-class network of creative talent. End the stress of version control and the approvals maze with our simple and efficient tools.
Content distribution
Maximise the return on your investment in owned media content.
Get your stories in front of the largest, most relevant audience. Reuse, recycle and repurpose to make your content work smarter.
Analytics and insights
80% of social media traffic comes from 20% of your content.
We use data to understand the subjects, formats and timings that will drive more traffic, engagement and impact.
We do the heavy lifting for you
Here’s what our video production process looks like, for example:
A single source of truth for your content: The Engine
One platform to rule them all
The content supply chain is fragmented: we bring it all into one place. The Engine captures ideation, commissioning, content production, approvals and distribution.
Version control and approvals can be hard with multiple stakeholders and high volumes of content. The Engine does the heavy lifting and provides full transparency into the process for all.
Streamlined content operations
Collaborative content
Make collaboration a breeze. Easily view, share and feedback on content as it goes from an idea to distribution. Personalise the Engine to your team, whether you use Google Suite or MS 365.
Data-driven ideas that land
We drive continuous improvement through data-informed decision-making. Our personalised dashboards reveal patterns and insights across content topics and formats.
Our expertise comes from the content experts themselves
The Content Engine was founded by the leaders of the team that built the World Economic Forum’s digital audience to hundreds of millions of impressions each month.
Their learnings are our ethos:
When it comes to content, operations is strategy
Successful digital communications requires consistency and continuous improvement
Audiences grow when you serve them value-adding content
